The age of cold calling is passed.
By 2020 customers will manage 85% of their relationships without talking to a human.
That’s only four years away; it’s not far at all. Now is the time to get on-board with this. The interesting thing is that every business spends time and money marketing their business, even if they think they don’t… Some people spend time; you may go to networking events where you pay for tickets.
You might talk to people on a daily basis or advertise using pay per click or on FB or another social media platform. Maybe you use more traditional forms of advertising like radio, print media or TV. Whatever your medium is, free or paid, you are marketing your business.
You’re Wasting 90% of your marketing spend!
If you spend R10,000 ($1000), or 10 hours marketing and advertising your business and you get 100 leads, out of those 100 leads, 10 turn into clients. Most people would call that a good day.
The truth is that you’re wasting 90% of your marketing budget and you’re also wasting 90% of the leads that tell you that they are interested – they just haven’t purchased from you.
Why would you do that?
Statistics show that businesses that use marketing automation to nurture prospects experience 451% increase in qualified leads. What does that mean? Well, if you’re going out and cold calling you’ll get a very small percentage of people that are actually going to respond – usually between 3% – 5%.
Here is a simple process to get more qualified leads:
Give something for free – report, whitepaper, video, blog post, coupon etc.
Have an opt in form
Collect contact details
Send them an email through your autoresponder
Follow up with emails to nurture and build trust and rapport
Have a call to action on the page – request demo/strategy session/blueprint, call me back, book consultation/appointment, sign up now etc.
By having this in place you can increase your sales by an average of 20% immediately!
What would an extra 5 sales a month do for your business? The result is that having cold callers becomes unnecessary in your business.
In fact what now becomes necessary is instead of having a team of tele-consultants; you now need a small hand selected group of closers. People that can take orders and manage the client interaction. Because if the customer is being nurtured each and every step of the way, if they are being educated every single step of the way, why do they need someone phoning and pestering them?
Create an Individual Journey for your clients
The customer will choose their own path, they choose their journey, they choose what information they do and don’t want to receive.
Every single time you’re having a very targeted conversation … You are creating an individual universe for each and every single client. They get the right message, at the right time, that’s personalized and when they are ready to take action you are at the top of their mind every single time.
The way to do this is by implementing a system which can allow you to automate your process and your sales funnel.
The scary truth is that 68% of businesses have not even identified what their sales funnel looks like.
Have a strategy in place and plug it into a system. There are many out there like Infusionsoft (We love it and use it extensively), Mail Chimp, Active Campaign, Hubspot etc. which will allow you to capture the client’s information and have an autoresponder function to stop losing those leads and be able to nurture them.
Your goal is that when a client goes in as a cold prospect, they come out on the other side warm – they’ve either purchased or they are ready to purchase.
The person that you’re talking to on the other end of it is now someone that’s ready to buy.
Cold calling is out of the picture.
Here’s Some Great News
I’ve set aside some time for my office to personally review your current sales and marketing process and design a fully customised dynamic campaign for you… FREE
This is a genuinely free offer… no strings attached
In fact, it’s even better than you realised
Not only do we design the campaign for you, we also create a detailed blueprint of exactly how it works and give you that as well, so you can deploy it immediately
If that sounds interesting to you…
Here’s what to do next
I’ve posted a short description of how this works and my hidden motivation HERE
Assuming you’re ok with my hidden motives, you’ll want to proceed to the next step
That’s simply a short video that shows you what a typical blueprint and campaign diagram might look like and walks you through exactly what will happen with your session
This is NOT what you might be thinking
If your skeptical and thinking that this might be some kind of ‘bait and switch’ that’s understandable
The good news is that it’s NOT
In fact, it’s quite the opposite
As you’ll see here, I’m willing to pay you money in the event you feel this free service was a waste of your time
No strings attached
I spell it out in black and white for you here
The catch you’ve been looking for
There are two
1First, were unable to extend this offer to just anyone
There are some qualifications you’ll need to meet – the biggest being that you are a real business, not a beginner and not selling anything shady
2The second is this is very time sensitive… for a reason
Were a small company (by design) and can only offer a handful of free blueprint sessions per month
They’re all granted on a first come first serve basis
So if you found this article helpful and would like to see exactly how these types of strategies could improve your business on a consistent basis, go here
…And well do it for free
If that sounds like something that could help you, go here before all availability is taken