DIGITAL MARKETING MASTERCLASS

Simplifying Small Business Growth

Attract, convert and retain more of your ideal clients by understanding Life Cycle Marketing.

Watch this video to find out why you don’t want to miss out

Date: Wednesday 10th of May

Gooderson Fabz Garden Hotel & Conference Centre Lonehill

Investment: R3 997 + VAT

For business owners, CEOs and MDs who want to stop spending randomly on marketing and get a measurable ROI. Finally, a comprehensive marketing masterclass that gives unparalleled learning by digital marketing experts that get real results.

Many Forbes companies already know about the power of  Life Cycle Marketing and Marketing Automation. In fact, here are some amazing statistics:

80% of marketing automation users saw their number of leads increase

77% saw the number of conversions increase

20% average increase in sales opportunities from nurtured leads

Are you ready to take your business to the next level?

Module #1 Life Cycle Marketing

This course teaches you how to use Life Cycle Marketing to consolidate all your marketing actions into a plan designed to measurably grow your business through targeted communication and smarter lead management.

Learning and business outcomes

  • Fine tune your customer segmentation and get a higher ROI on your marketing spend
  • Attract more traffic without increasing your marketing investment
  • Capture leads more effectively and segment them appropriately
  • Nurture prospects until they are ready to buy from you, not the competition
  • Increase conversion into sales with a predictable and teachable sales process
  • Deliver and delight your customers to boost your online reputation
  • Up-sell and cross-sell by understanding and measuring behavior patterns
  • Get quality referrals to restart the cycle and keep your pipeline healthy

Module #2 Comprehensive Assessment

In this course you won’t learn things you’ll never use, but instead, you will use the insight from module #1 and immediately apply it to your business. Our detailed assessment will reveal opportunities for improvement and help you prioritize your next steps. Identify which actions will have the highest impact on your bottom line, whether that is collecting leads, re-engaging your list, optimizing your sales pipeline, seamless delivery or growing referrals.

Module #3 Actionable Plan

If you keep doing what you’ve always done, you’ll have what you’ve always had. This is why we want you to walk away with a detailed action plan that you can start implementing tomorrow… instead of never.

Learning and business outcomes:

  • Identify lead magnets – free reports and papers, free gifts, etc. that focus on language that can be used to capture lead information and trigger follow-up.
  • Design a progressive follow-up process to prevent leads from falling through the cracks
  • Create a list of communication pieces that build value and trust over multiple touch points
  • Identify sales automation opportunities and quote tracking and the best tools to use
  • Explore how you can leverage E-commerce for one-time and recurring payments and up-sells
  • Decide how to ask for referrals and incentivize happy customers to generate new business
  • Commit to asking customers for feedback and to continually improving your product and processes
  • Identify opportunities for up-sells, upgrades, and predictable repeat business

Sound Warehouse – Gary Crowngold

We doubled our sales within a month of working with Matt and his team and it was in December, which is normally our quiet month

Space Box – Hjalmar Venter

Our experience has been incredible, we had the best month we have ever had and we applied the principles we were taught which saved us hundreds of thousands in development and systems costs. Thank you!

Peter Sage

Working with Matt I was able to automate my sales and marketing for my 3 day event, which made over £70 000 in a little under 2 weeks

Date: Wednesday 10th of May

Investment: R3 997 + VAT

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Includes refreshments and lunch

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Life Cycle Marketing planner workbook

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30-minute Marketing Automation Plan (MAP) consultation valued at R1 750

“The most important investment you can make is in yourself.”  –  Warren Buffett

Digital marketing has transformed our world as we know it and new resources, tools and technique emerge continually, so it is essentials for business owners to stay on track of the latest trends. This workshop is presented by industry experts who have made it their mission to always be cutting edge and ahead of the curve. Imagine how your business will be transformed once you master these concepts, too!

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